Tim Hortons has been busy in the kitchen, experimenting with a range of flatbread pizzas in an attempt to lure customers beyond the breakfast rush. With new flavors from spicy to super cheesy, they’re aiming to make a mark in the pizza sector just in time for their 60th anniversary. Hope Bagozzi, Tim Hortons’ Chief Marketing Officer, expressed excitement about tapping into the afternoon potential, a time traditionally quieter for their outlets.

As they gear up for a national rollout of these pizzas, Tim Hortons is introducing varieties like cheese, pepperoni, bacon everything, and chicken Parmesan. This strategic expansion comes as part of a broader initiative to diversify their menu, which has historically been dominated by coffee and doughnuts. The company has tested these new offerings in several markets, refining their recipes based on customer feedback and logistical capabilities.

With the Canadian market flooded with dining options, Tim Hortons is hoping their new flatbread pizzas will become as integral to Canadian routines as their famed “double double.” Whether this savory addition will have customers doubling down on visits remains to be seen, but it’s clear Tim Hortons is not just about coffee anymore.