Halifax Harbour Bridges’ new campaign to get drivers to drive safer is sure to raise a few eyebrows. It launches May 14th.
“The approach we are taking is out of the ordinary for an organization like HHB,” explains Alison MacDonald, HHB communications manager. “We wanted to channel the messages through a person, rather than an organization, to create a human focus for driving the bridges safely.”
“When a collision, even a minor one, takes place on one of the bridges, the impact is not minor,” explains Dennis Kelly, HHB operations manager. “The vast majority of collisions are completely preventable and we want to point out that driver behavior, while not unique to the bridges, has a major impact on congestion.” The public awareness campaign is part of HHB’s overall traffic management program that also includes traffic control and traffic enforcement.