A large-scale display featuring the word “HUNGER” built out of 3,600 Campbell’s soup cans will be on display at the new Bedford South Sobeys (located at 55 Peakview Drive).
Visitors, which may include local dignitaries and VIPs, will be urged to remove cans one-by-one (at no cost) until the word “HUNGER” literally disappears. They will also be provided with bags to fill up with the food bank’s most needed items. At the end of the day, all cans will be donated to FEED NOVA SCOTIA.
Throughout June, Campbell Company of Canada will donate up to 15,000 cans of Campbell’s Condensed Vegetable Soup to Food Banks Canada through in-store Help Hunger Disappear activities.
Almost 900,000 Canadians rely on their local food bank every month – in Nova Scotia alone, at least 40,000 people receive food assistance each month through food banks and meal programs.
What: Help Hunger Disappear
When: June 9, 2011/10 a.m. – 2 p.m. “HUNGER” built from 3,600 Campbell’s soup cans on display
11 a.m. Media photo and interview opportunity with spokespersons, local dignitaries and VIPs
Who: Local celebrities, including singer Charlie A’Court and celebrity florist Neville MacKay (more to be confirmed), as well as spokespersons for FEED NOVA SCOTIA, Campbell Company of Canada, and Sobeys
Where: Sobeys, 55 Peakview Drive, Bedford, NS (off Larry Uteck Blvd.)
About Campbell Company of Canada
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.”
With a soup plant located in Toronto, ON, Campbell Company of Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates.
Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes.
For more information, visit www.campbellsoup.ca.