Think you have what it takes to create the best infographic possible? Many companies have taken advantage of adorable, insightful, and informative infographics. They can cut through the clutter of the Internet and get your brand name out there in a clear, colorful way.
Unfortunately, many common mistakes that creators make will ruin a good infographic. A single oversight can ruin a whole project.
Don’t worry! We’re here to help you avoid any further pitfalls.
Keep reading to find out what common mistakes to avoid when creating one, and apply infographic best practices to your next project.
Using Too Many Colors
Using too many colors can distract and confuse the reader. When designing an infographic, opt for a palette of about 3-4 colors that complement each other and provide cohesiveness to the design. Additionally, find a balance between colors to ensure the visual content doesn’t become overwhelming.
After all, in creating engaging ones, there are a variety of free makers who produce effective infographics. This page deserves a look that may help you with the right colors to match. Keep the design simple, balance colors, and introduce one unique feature which makes the infographic stand out and capture the reader’s attention.
Making Too Much Text
When creating infographics for online marketing, too much text can be overwhelming, distracting, and hard to read. Instead of having a wall of text, be sure to break the text into easily digestible chunks. This can make it easier for viewers to understand the information more quickly.
Use visuals such as graphs, charts, or pictures to emphasize the key points. This will have a greater impact on readers than having a few paragraphs of text.
Using Too Large or Too Small Images
When images are too large, they can become pixelated or stretched out. This results in a distorted appearance that will hurt the look of the infographic.
Using too small images can cause them to be unreadable. This reduces the effectiveness of the message the graphic is intended to communicate.
Poorly sized images can make infographics look cheap, too, leading viewers to disregard them in their entirety. The right size can capture the data and ensures you display the information in a format readers can interpret and remember.
Failing to Include a CTA or Source of Information
It is important to remember to include a call to action and the source of information in creating infographics for visual marketing. Failing to do so is a common mistake to avoid. This can lead to confusion for the viewer and detract from the effectiveness of the infographic.
A CTA encourages the viewer to take the next step. They may be encouraged to contact you, sign up for a newsletter, or make a purchase.
Referencing the source of the data not only instills trust but also provides readers with a place to look for further information if they are interested. Without these two critical elements, the entire infrastructure of an infographic can collapse in on itself.
Follow These Infographic Best Practices
Designing infographics can be complicated. However, if you keep these infographic best practices in mind, you can create an effective and visually appealing infographic. Remember to avoid using too many colors, making too much text, using too large or too small images, and failing to include CTA or source of information.
Investing time and effort in creating a great infographic can result in compelling visuals that attract attention and delivers your message. Don’t miss out; create eye-catching infographics today!
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