So everybody knows Jimmy Choo for H&M is launching November 14, right? Don’t worry, this is not a PR post, just some thoughts about what’d be going on that day 🙂

I was so excited that our very first H&M store was opened in August (on my birthday, to be exact). It is a drive to get there, but at least we have a store now.

And next Saturday, it gets even more exciting. Do you know what are waiting for you in store? Not only the gorgeous shoes and clothes, but this (direct quote from H&M website):

The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet.

If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about two hours we will also open up the designated area for all of our customers.

When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers. To make sure as many customers as possible are able to buy from the Jimmy Choo for H&M collection, we have a limitation. Every customer can buy the whole collection but with a limitation of buying maximum one per product, i.e. not more than one size (shoes/garments) or piece (accessories) per product per customer. The limitation covers the whole Jimmy Choo for H&M Collection. Your place in line does not guarantee any items from the Jimmy Choo for H&M collection.

My very first time hearing about “timed shopping” and “quantity limitation”. I guess Jimmy Choo is famous 🙂 Even better, I found out that the only store I have doesn’t even get the goodies. The “selected stores” list only includes Vancouver, Toronto and Montreal, lol. I guess it wasn’t meant to be 🙂

So have fun, the lucky ladies who live in the above 3 cities. Are you going to be one of the first 160? Or are you waiting for the public opening after the first 2 hours?

Photo credit: The internet!