TikTok is the most popular social media app today. The number of users worldwide in 2021 was over 1 billion people. This application was first launched in China five years ago, later it became international.


            This application has its own currency called “coins” (TikTok Coins). “Coins” pay for streams, participation in challenges and promotion of music tracks. Application subscribers can exchange “coins” for dollars or Russian rubles. The ratio is as follows:

  • 100 TikTok Coins = $0,99
  • 100 TikTok Coins = 115 rubles.

The most tangible source of income in Tik-Tok is advertising. It doesn’t matter how many subscribers you have. Even if there are from ten to twenty thousand of them, unlike those whose number of subscribers is estimated at several million. In this case, a good wage will depend on the popularity of a video that will be presented by a blogger. It became known that bloggers working for large agencies receive an average of 10,000 rubles for every 100,000 views. Quite a few “tik tokers” successfully combine two entertainments at once: this is the TikTok application itself and gambling in, which brings a good income to the most successful players.


Earning money in Tik-Tok is not that easy. The most successful tik tokers earn good rewards through their hard work and creativity. In order to be ready for good earnings, you must adhere to the following minimum:

  • desire to be the best blogger;
  • the presence of an engaged audience for viewing;
  • regularity of publications;
  • continuous improvement of the channel and its development;
  • execution of commercial orders;
  • publication of interesting, unusual videos.

To date, there are several ways to monetize a profile. The main ones:

  • earnings on the air;
  • brand advertising;
  • advertising with famous bloggers;
  • advertising their personal goods and services;
  • promotion of young music performers;
  • participation in the affiliate program;
  • support and promotion of brand challenges;
  • creating scripts for videos;
  • video recording on order;
  • recording congratulatory videos;
  • promotion of other people’s accounts.

Making money live is worth noting. This method makes it possible to earn directly while the broadcast is in progress. Viewers can dump money to a blogger completely voluntarily. Thus, motivating a blogger to develop his channel. For a specific amount of money, a blogger can perform any action at the request of viewers. This is already more difficult, especially since these actions should not degrade the dignity of a person and remain within the framework of ethical standards.

An interesting idea to promote young music performers. It should be noted that many singers found their audience through this application. Young performers pay well-known bloggers to create videos based on the proposed tracks and post them on Tik-Tok. Soon new fans will know about promising young performers. 

It should be noted that any of the above methods is good in itself. The matter of choosing the most optimal way is up to you.

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