Investors in Nova Scotia are Doing Their Research

Released earlier today:

Almost three-quarters of Nova Scotian investors researched or had advisers research their most recent investment opportunity.

Only two per cent of Nova Scotians said they would invest without further research in a high-return investment offered by a co-worker, friend or family member. These are just two of the findings in the Canadian Securities Administrators 2010 Survey on Retirement and Investing, released today, Oct. 12.

“We are pleased to see that investors are recognizing the importance of doing their homework when it comes to investing,” said Natalie MacLellan, investor education and communications co-ordinator at the Nova Scotia Securities Commission. “We will continue to work hard to ensure investors in Nova Scotia have the skills and knowledge required to do this type of research.”

To promote these resources, and in recognition of Investor Education Month, the commission is holding an online trivia contest called Invest in Education. Nova Scotians can enter the contest on the commission’s website (, on Twitter ( or on the commission’s Facebook page.

The commission will post daily investing-related quiz questions. Entries will also be accepted through the comments section of the Before You Invest blog.

Participants may submit one entry per website, per day, for weekly prizes of personal finance books and resources. A grand prize of an Amazon Kindle WiFi will be drawn from eligible entries at the end of the month.

The 2010 Survey on Retirement and Investing was conducted by Ipsos Reid on behalf of the Canadian Securities Administrators (CSA) and released as part of Investor Education Month. The survey took place between August 16 and 19, 2010 and has an estimated margin of error of +/-2.4 percentage points 19 times out of 20.

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