Legislation introduced today, April 27, will create a private-sector-led Crown corporation to increase competitiveness and growth in tourism.
“Government is approaching the business of economic development differently — putting the private sector in the lead,” said Buiness Minister Mark Furey. “Tourism Nova Scotia will enable business leaders and operators to make more independent decisions, more quickly.
A board made up of business people will lead Tourism Nova Scotia. Ben Cowan-Dewar, owner of Cabot Links and Cabot Cliffs in Inverness, will chair the board.
“Nova Scotia is one of the most compelling brands in the country,” said Mr. Cowan-Dewar. “As a board, we are excited to have the independence we need to keep pace with industry trends, become more competitive, and ultimately bring more visitors to this great province.”
The One Nova Scotia report confirmed that traditional industries such as tourism will continue to provide essential foundations for Nova Scotia’s rural economy and be an important entry point for new immigrants. Tourism is one of the largest and fastest-growing economic sectors in the world, and the leading source of service exports in Nova Scotia.
Tourism Nova Scotia will lead the province’s efforts to double tourism revenues from $2 billion to $4 billion over 10 years.