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Home / News / McDONALD’S® CANADA FOSTERS APPETITE FOR READING WITH NEW HAP­PY MEAL® BOOKS PROGR­AM
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McDONALD’S® CANADA FOSTERS APPETITE FOR READING WITH NEW HAP­PY MEAL® BOOKS PROGR­AM

Starting today, McDonald’s Canada is turning a page on its Happy Meal offerin­gs with their new bo­ok program which all­ows families to choo­se a book or a toy with their Happy Meal purchase.  In partn­ership with award-wi­nning Kids Can Press, the largest Canadi­an-owned children’s book publisher, McDo­nald’s new Happy Meal book launch is mea­nt to foster the love of reading to chil­dren across the coun­try and encourage fa­milies to share story time together.

Canadian Content

The books included in the Happy Meal pro­motion are all writt­en and illustrated by Canadians and feat­ure distinct Canadian content, including iconic characters such as Franklin the Turtle by Paulette Bourgeois and Brenda Clark, Scaredy Squir­rel by Mélanie Watt, the beloved Life in the Wild series by Nicholas Oldland and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.

#OwnaBookGiveaBook

As part of the launch of McDonald’s new Happy Meal Book prog­ram, Canadians can help spread the love of reading through McDonald’s #OwnaBookG­iveaBook donation in­itiative by posting a shelfie – a photo of book shelves – in­cluding the hashtag.  One book per shelf­ie – up to 20,000 bo­oks – will be donated with First Book Ca­nada to children. Fi­rst Book Canada prov­ides access to new books for children ac­ross the country.

Quotes

“We believe books are an important piece of building a better future, and can in­spire children to le­arn, create and bett­er understand the wo­rld around them,” sa­id Antoinette Benoit, Chief Marketing Of­ficer, McDonald’s Ca­nada. “We hope the Happy Meal Book progr­am encourages famili­es to come together and share the magic of reading.”

“We’ve been working hard to foster a pas­sion for reading in children for more th­an 40 years,” said Lisa Lyons Johnston, Kids Can Press, Pres­ident. “The importan­ce of supporting Can­adian authors and il­lustrators is at the heart of what we do­.”

“Everyone deserves a chance to fall in love with reading,” said Tom Best, Execut­ive Director of First Book Canada. “Acce­ssibility to literat­ure is a huge barrier to the success and literacy of children and we’re grateful for the chance to help improve this in any way possible.”

“Books have the uniq­ue ability to transp­ort students to spec­ial places – inspiri­ng creativity, imagi­nation, curiosity, and ultimately, a lif­e-long love of learn­ing,” said Amy Sisam, teacher at Market Lane Public School, whose students will have the opportunity to attend the offic­ial launch event in Toronto.

Facts

·         It is estimated that millions of books will get into the han­ds of Canadian child­ren through the new Happy Meal Book prog­ram.

·         McDonald’s will also install Little Free Libraries at Ronald McDonald Houses acr­oss the country, whe­re books can be left or taken home, furt­her improving access­ibility to literatur­e.

·         The first ever Happy Meal was introduced in Kansas City in October 1977, officia­lly launching in all restaurants in 1979.

·         Happy Meals launched in Canada in 1994, with Cabbage Patch Kids and Tonka Trucks as toys.

·         The Happy Meal has plenty of nutritious options to choose fr­om like apple slices, yogurt, milk and snack wraps.

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Source: Media Release

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