Pete’s becomes first grocer to use 100% green electricity

Pete’s becomes first grocer to use 100% green electricity Bullfrog Power®, Canada’s 100 per cent green energy provider, today announced that Pete’s, an award-winning Nova Scotia grocer, is bullfrogpowering the lunch areas and juice bars at its Sunnyside Mall and Dresden Row locations with 100 per cent clean, renewable electricity.

Through the agreement, Pete’s will bullfrogpower approximately 267 MWh of electricity annually—an amount equivalent to the electricity requirements of more than 23 average Nova Scotia homes. By signing on for Bullfrog Power, Pete’s joins the hundreds of homes and businesses in the Maritimes working together to create a cleaner energy future.

“As providers of fresh ingredients and produce, we recognize that we have a responsibility to ensure our operations are as environmentally friendly as possible,” said Dianne Hamilton, Chief Operating Officer, Pete’s. “Choosing green electricity with Bullfrog Power helps us reduce our environmental impact, and educate and encourage our employees, customers and community to make greener choices.”

Through the agreement, Bullfrog’s Maritime generators inject renewable electricity onto the regional grid to match the amount of power Pete’s lunch areas and juice bars at its Sunnyside Mall and Dresden Row locations use.

In the Maritime provinces, Bullfrog sources from EcoLogoM-certified wind farms and low-impact hydro facilities in Prince Edward Island and New Brunswick. The organization’s goal is to advance the development of wind power throughout the Maritimes. By choosing green power, Pete’s is reducing its electricity-related emissions footprint, supporting the development of renewable energy in Canada and helping to create a cleaner world for today and tomorrow.

In addition to choosing 100 per cent green electricity, Pete’s has launched an in-store recycling program, provides reusable shopping bags for customers and offers products with lower-impact packaging. The premium grocer has also upgraded existing point-of-sale technology to make stores more energy efficient, and has assembled its own Green Committee, an active team of employees who help drive energy and water conservation initiatives at Pete’s.

“Through its commitment to sustainability, Pete’s is sending a strong message about the importance of making environmentally responsible purchasing decisions,” said Holly Bond, Director, Eastern Region, Bullfrog Power. “By choosing Bullfrog’s green energy as part of that commitment, the grocer is not only walking the talk—but also providing customers with the opportunity to choose greener food options.”

About Bullfrog Power

Bullfrog Power, Canada’s 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog’s green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog’s green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at

About Pete’s Frootique

Settling down in Canada in 1979, Pete Luckett sprouted his first North American grocery in Saint John, New Brunswick, where he parlayed a tiny market stall into a thriving business. Always on the lookout for new challenges, Pete brought his unique brand of marketing to Nova Scotia in 1992. Pete’s Bedford started as a 1,800 square-foot enterprise that grew to a 20,000-square-foot retail and wholesale business that is as vibrant and colourful as Pete himself. On November 1, 2004, Pete’s opened Pete’s downtown, a second Nova Scotia location in Halifax’s thriving downtown core that features 26,000-square-feet of the same Pete’s quality, value, and experience in a more urban setting. Pete’s expansion will continue in the spring of 2012, with its third location opening in Wolfville, Nova Scotia. Pete’s has been winning awards since 1999, including Best Independent Specialty Grocery Store in Canada.


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