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Province Helps Innovative Business Expand into New Markets

An innovative Nova Scotia business is finding new ways to teach people different languages, and the government is helping the company learn the language of international trade.

Copernicus Studios in Halifax is using voice recognition technology to develop a series of educational language games.

The company’s digital artists, engineers and scientists are creating an entertaining way to play and learn all at once.

“This company has the potential to do business anywhere in the world,” said MLA Joachim Stroink on behalf of Economic and Rural Development and Tourism Minister Michel Samson. “The province is always looking to partner with small and medium-size businesses that want to expand and do business in emerging and strategic overseas markets.”

Through the Small Business Development Program, the province is providing $10,000 to support Copernicus Studios’ $20,000 project to identify new markets, and position its products for success.

“By matching our investment, the province has given us the ability to be more specific about how we tailor our products for strategic target markets and consumers,” said Copernicus Studios CEO Juan Cruz Baldassarre. “This program provided the expertise we need to take the next step and expand our exposure in Europe and Asia, while increasing our share of this growing industry.”

The games are undergoing trials at Dalhousie University’s NeuroCognitive Imaging Lab to ensure they meet the needs of consumers and educational institutions.

More than 90 per cent of the Copernicus Studios’ business is exported outside of Canada.

The province is committed to supporting innovative Nova Scotia businesses that want to expand and export. For more information visit www.novascotia.ca/econ .

Source: Release

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