Sponsored content

New year, fresh start. When it comes to the beauty industry, 2025 is shaping up to be an interesting year with some notable shifts in consumer interests. Some of the buzzwords for 2025 include healthspan, musclespan, longevity, and natural. That means looking like you’ve had work done is out, while a refreshed aesthetic combined with taking care of your health and wellness is in.

Catherine Crosbie, owner of Body Works Med Spa & Wellness in downtown Halifax, shares her predictions for consumer trends in 2025 and highlights six key aesthetics and wellness trends to watch this year.

Weight Loss Injections

Crosbie says that the trend of doing weight loss injections was underway in 2024 with all kinds of celebrities dropping weight fast. The general public also starting taking advantage of weight loss injections like Ozempic and Semaglutide in 2024. “For 2025, it’s highly unlikely that this trend will go away,” says Crosbie. “In fact, we’ll probably see more people – as in friends and family members – trying these injectable drugs to help them control their weight.”

Crosbie goes on to make another relevant point, “The thing about weight loss injections is that in addition to causing rapid fat loss, they can cause rapid muscle loss, which is not good. That’s why it’s important to pair weight loss injections with a concerted effort to maintain or build muscle mass.” That brings us to Crosbie’s second trend for 2025.

Building Muscle

Most of us understand that a sedentary lifestyle is bad for you. For example, it significantly increases the risk of obesity, heart disease, high blood pressure, type 2 diabetes, certain cancers, stroke, osteoporosis, as well as depression and anxiety. Now, research shows it’s good if you’re getting your 10,000 steps in daily, but the threshold for good health is actually higher. Crosbie says, “Physicians from various fields including orthopedic surgeons, family doctors, and menopause specialists say you have to build muscle if you want good health for the long term. In fact, deliberate muscle-building activity staves off metabolic health issues, cancer, osteoporosis, dementia, and frailty.” Wow!

Dr. Garbrielle Lyon, author of the book Forever Strong, says that skeletal muscle is the cornerstone of health and wellness and “the organ of longevity”. As a bonus, strong skeletal muscle also helps you look good in a swimsuit and maintain good skin. Along with other others, Dr. Lyon says that resistance training is key to building healthy muscle.

For those who want help getting started, Emsculpt Neo is a good option. “Emsculpt Neo is the leading non-invasive body contouring technology in the world.” Crosbie continues, “According to clinical studies, this Health Canada approved technology builds an average of 25% more muscle in the treated area, while also reducing fat in the treated area by an average of 30%. Many people have enjoyed using Emsculpt Neo to help them kick-start a healthier, fitter lifestyle because it gives them extra support to get going. It also helps them see and feel results earlier than they normally would, so they’re more likely to stay committed to their healthier lifestyle.” Body Works Med Spa & Wellness is the leading provider of Emsculpt Neo in Atlantic Canada and the only provider that offers an Emsculpt Neo Results Promise.

Eating Protein

While men have been fairly well conditioned to consume a high protein diet to support fitness goals, women have not. At least not until recently. “These days, advice for women to eat more protein is flooding the internet because it helps with weight loss, building muscle, and menopause symptoms.” Crosbie remarks, “Some have been hesitant to buy red meat in recent years because of assertions that it’s just plain bad for you. Now, many are feeling better about enjoying steak as part of a balanced and healthy diet that supports protein and overall health goals.”

Natural Results

These days, people are less interested in looking like they’ve had work done and more interested in solutions that deliver natural or natural-looking results. To give examples, Crosbie says, “People are getting smaller doses of neuromodulators so they don’t look frozen, and they’re dissolving filler so they don’t have duck lips or huge cheek bones that you would simply never find in nature.”

“People are also opting for technology-based solutions that stimulate the body to naturally improve the skin’s appearance and health”. Exilis Ultra Face treatments at Crosbie’s clinic falls into this category. “Exilis Ultra Face treatments at Body Works Med Spa & Wellness is a technology-based facial that uses radiofrequency heat and ultrasound energy to trigger new collagen and elastin production in the skin.” Photos show that these treatments soften lines, improve eye bags and dark circles, and plump up the skin. Unlike many other technology-based face treatments, the experience of doing treatments is soothing and enjoyable.

Women’s Health

Crosbie is particularly excited about women’s health getting more attention and better care in 2025. “The baby boomer generation saw a lot more women becoming doctors and leaders in medicine. With these women having had the experience of both giving and receiving care through much of their lives, it seems like they’re participating in a new wave of advocacy for women’s health.” We’re glad to see that women’s health is a focus moving into 2025 and hope this trend becomes a standard.

“Emsella is a wonderful addition to the women’s health movement”, adds Crosbie. “It’s a chair that uses high intensity-focused electromagnetic energy to strengthen the pelvic floor muscles, which in turn improves symptoms of stress, urge, and mixed urinary incontinence.” While the device is Health Canada approved for women and men, childbirth is a leading cause of urinary incontinence and Emsella’s popularity is growing among women nationwide. The best part may be that the treatment is quick and easy, with no clothing removal necessary. People appreciate that.”

Raising The Bar With Technological Innovation

One more trend that’s coming onboard is technological improvement in aesthetics and wellness. Crosbies says, “Take permanent hair removal, for example. It’s been around for ages and it’s a common service now, but the standard devices have limitations.” She continues, “Many of them can only treat certain skin types. Even most devices that can treat all skin types cannot treat all skin types well. Other limitations of standard permanent hair removal devices include notable treatment discomfort and inability to remove fine and extra fine hairs.”

In 2024 and moving into 2025, we’re seeing technological innovations that improve the client experience remarkably. To continue with the example of permanent hair removal, Crosbie says that she just invested in Clarity II, a new laser that improves upon existing devices in many ways. “It’s a dual laser, which means the machine contains two different lasers, enabling technicians to optimally treat every skin type. It’s more powerful, so people are going longer without maintenance treatments, and treatments are significantly faster and more comfortable. Clarity II can also remove the fine and extra fine hairs that other devices can’t.”

New Year, New You

There you have it, folks: 6 aesthetics and wellness trends in 2025. If you’re interested in creating a healthier and more refreshed you this year, Body Works Med Spa & Wellness offers free consultations. During the free consultation, you’ll discuss your interests and goals, their solutions, and recommendations. They’ll also create treatment plans and quotes for your consideration.

Click here to book a consultation online. Alternatively, you can call 902-405-0858 during open hours or email info@bodyworksmedspa.ca.

Best wishes for 2025!

Sponsored content