The Coca-Cola Holiday Truck rolling into NS


Coca-Cola Canada Bottling announced today that, for the first time in Canada, Santa will be trading in his sleigh for an iconic red Coca-Cola Canada Holiday Truck, travelling from coast-to-coast and delivering seasonal joy and optimism. The Holiday Truck Tour is expected to pass through over 100 communities, safely bringing Canadians together and featuring some holiday magic and the big guy himself. After nearly two years of cancelled holiday gatherings, Coca-Cola Canada Bottling is partnering with The GenWell Project, the Canadian-led Global Human Connection Movement, to reinforce the critical importance of togetherness.

Heading into the Holiday Season, unfortunately, nearly 10 million Canadians are feeling the loneliest they’ve ever felt in their life, according to a recent study conducted by IMI International. In the same poll, out of nearly 500 activities to choose from, attending a Christmas or Holiday event is the number one activity Canadians are looking forward to in 2021.

“There has never been a greater need for human connection and interaction than right now. By partnering with Coca-Cola Canada Bottling we hope to inspire a Movement of Togetherness we know Canadians are all so desperately craving,” says Pete Bombaci, founder, The GenWell Project. “The issue of social isolation and loneliness was growing before the pandemic, but after nearly two years of various lockdowns and cancelled gatherings, it has magnified the issue for many Canadians. Now, every act of connection, big or small, brings communities together to improve that sense of belonging that makes us all happier and healthier.”

With almost 20 million Canadians having an increased desire to attend a community event, there is a real need for connection now more than ever before. In several markets across the country, Coca-Cola Canada Bottling and The GenWell Project will identify especially worthy community members who have been particularly impacted by the COVID-19 pandemic and celebrate them with a special Holiday Truck Tour experience and a legacy workshop designed to help inspire moments of togetherness, even after the Holidays are over.

“As Canada’s local bottler and a family-owned business, our Mission is to deliver optimism and create better futures for our communities,” says Todd Parsons, Coca-Cola Canada Bottling CEO. “After two years of being apart, we want to bring magic to our employees, customers, consumers, and Canadian communities. The Holiday Truck Tour is designed to enable those special moments of togetherness that we’ve all been sorely missing.”

The festively decorated, twinkling lights of the Holiday Truck is an iconic symbol of Holiday magic. The Tour will kick-off with its first stop in St. John’s, Newfoundland on November 13th and the last stop in Victoria, British Columbia by mid-December. At select flagship events, the Holiday Truck will be accompanied by onsite local musical guests and entertainment, snow globe displays, along with photo opportunities with Santa from a safe distance. In addition to these flagship events, Santa and his Holiday Truck with path through over 100 communities across Canada on his journey from coast-to-coast.

While Santa and his elves prepare the Holiday Truck, Canadians can visit for full information on the tour, safety protocols, and to find out when the Truck will be stopping near them.

Colchester East Hants Health Centre Drive-ByTruro600 Abenaki RdNovember 2919:0020:00
Sobeys Inc.Stellarton123 Foord StreetNovember 3012:0014:00
Sobeys Aberdeen PlazaNew Glasgow610 East River RdNovember 3015:0018:00
PepperekaDartmouth200 Wright AveDecember 309:0011:00
Saint Mary’s UniversityHalifax923 Robie StDecember 311:0014:00
Northwood Manor, IWK Health Centre & Ronald McDonald House – Drive BysHalifaxSouth StDecember 318:0020:00
Sobeys Clayton ParkHalifax287 Lacewood DrDecember 410:0013:00
Alderney LandingDartmouth2 Ochterloney StDecember 414:0020:00
The ChickenburgerBedford1531 Bedford HwyDecember 511:0014:00
Walmart SupercentreDartmouth90 Lamont TerraceDecember 515:0019:00
Peggy’s Cove Light House Drive-ByPeggy’s Cove72 Peggy’s Point RdDecember 6
The Whales BackIndian Harbour8291 Peggy’s Cove RdDecember 615:0018:00
Walmart SupercentreHalifax6990 Mumford RdDecember 711:0014:00
Sobeys SpryfieldHalifax279 Herring Cove RdDecember 716:0019:00
Fishermen’s Memorial Hospital Drive-ByLunenburg14 High StDecember 810:0011:00
Coldbrook and surrounding area Drive-ByColdbrookDecember 811:0012:00
Needs Convenience NictauxNictaux9337 Highway 10December 813:0016:00
Grand View Manor Drive-ByBerwick110 Commercial StDecember 817:0018:00
Port Williams Elementary School Drive-ByPort Williams1261 Belcher StDecember 913:0014:00
Tj’s ConvenienceKentville466 Aldershot RdDecember 914:0016:00
Annapolis Valley First Nation Gas Bar Drive-ByCambridge29 Toney Blvd, Cambridge 32December 916:0017:00
Valley Regional Hospital Drive-ByKentville150 Exhibition StDecember 916:0017:00
King Regional Rehabilitation CentreWaterville1349 County Home RdDecember 917:0020:00
Windsor Elms Village for Continuing Care SocietyWindsor174 Falmouth Dyke RdDecember 1009:0010:00

Source: Release

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