Marijuana businesses have been around for many years however they haven’t always been accepted by society. In the United States where marijuana is legal, this has started to change and more and more businesses are popping up. Cannabis can be consumed in many different ways, from smoking and vaporizing to eating and drinking. This variety gives consumers lots of options to choose from when it comes to finding the right method for them, and you can click this link to find out more. Whether you’re a first-time user or a seasoned pro, there’s sure to be a consumption method that’s perfect for you.
The question remains though, how can these businesses market themselves best? Well, there are a few methods that can be explored and each method comes with its own set of pros and cons. If you’re an entrepreneur in the marijuana industry who is looking for ways to market, keep reading as we look closer at some of the options available for marijuana businesses to reach their target audience most effectively.
Understand the laws
Before you can operate your business, you need to know the cannabis laws because you will find that some laws state that it is illegal to advertise the actual marijuana product. As a business, you need to know what you can and cannot include in your advertisements. For example with very strict billboard advertisements, you can advertise the name of your store only instead of advertising a joint.
Start an Online Store
We are currently living through the internet age which has formed a massive part of most people’s everyday lives. These days, online shopping is also on the rise as more people prefer the convenience of shopping without having to leave home. This is why an online store is someone that you should consider for your marijuana business because online shopping is a multi-billion dollar industry. If you have a store on the internet, it will be easier for your target audience to find you and it is a great platform to advertise as well. You can use your online store to sell products but also educate your audience about your products and marijuana in general. From 2005 to 2017. Online searches for marijuana increased by a whopping 98% which demonstrates that there is a market for success in the online space.
Use Guest Posts
Staying within the vicinity of the internet, writing guest posts is another fruitful idea. Your business could guest post on blogs or websites that are marijuana-friendly and outside of the internet, you can write posts for magazines that are open to sharing content about marijuana. This is an effective marketing tactic that will give your business immediate exposure to your target audience and can help you boost your brand awareness as well as build credibility, trust, and overall boost your sales. If you guest post on popular websites and magazines within your niche, you can improve your SEO ranking which will work to boost your traffic and leads. You will need to search for credible sites online that allow guest posts about marijuana and before approaching these sites, you should familiarize yourself with the site’s contributor requirements and guidelines.
Make the Most Out of Social Media
Billions of people around the world are active on social media every day which makes this the perfect marketing platform for your business. You can create a business account and post educational content to inform your audience about cannabis and cannabis products. The benefits of social media platforms such as Instagram are that you can reach a massive audience and there are affordable paid advertisement tools that you can use to reach an even wider audience than you can reach organically. Just make sure you are well versed in the community guidelines of the social media platforms so that you do not violate them and get your account suspended or deleted. You won’t be allowed to advertise someone smoking cannabis for example.
Educate People
Cannabis being illegal for a long time was responsible for a negative stigma forming. Many people did not want to be associated with cannabis and did not care to know facts about the plant either. Now, everything has changed and people are embracing this plant more which has resulted in natural curiosity. As a business, you should use this as an opportunity to educate your audience by informing them of the health benefits of cannabis, which many are unaware of. You can also use your platform to educate people about the consumption methods and which consumption method is healthier etc.
