To rank high in Google writing a good title and including descriptive tags is not enough. However, search engine optimization (SEO) is a lot like dating—you must impress your potential partner before they are interested in you! This article explains Quality Score Optimization (QSO) and why it is essential.
These ads aim to increase the clicks or impressions an ad receives, leading to more traffic to a company’s website. However, with so many advertisers competing for space on Google’s SERPs, Quality Score (QS) may be overlooked in favor of a more straightforward strategy: bidding high enough that you’re assured people will show an ad. Think of QSO as your relationship status with Google; if it’s terrible, then the algorithm will penalize you.
- Lowers your CPC:
Google has bought a lot of data about you and your browsing history from plenty of sites. The updates in this data are what determine how your ads are displayed. If there is a discrepancy between how your ads are displayed and how you think they should be said, they will be flagged as irrelevant. It happens because it is assumed that your ads are only relevant if you are advertising them. QSO can help reduce these penalties by showing the algorithm a better picture of how you browse and click. To get more traffic on your website, you should visit Momentum360 Marketing of London.
- Increases your ad click-through:
Your entire PPC (Pay Per Click) campaign depends on having quality ads that Google likes to show you, which will likely result in more clicks and conversions. A good Quality Score should increase your ads’ click-through rate (CTR) and the number of clicks on your ads, thereby getting you more conversions or leads. A high CTR typically means better retention rates.
- General Importance:
As mentioned above, if the quality score is terrible, Google will assume that you are trying to scam with your ads, and they will increase your bid price to discourage you from running them. A Google Adwords Quality Score analyzer can help you with this problem. It can show you, which of your ads are underperforming and over performing and then let you know what needs to be done so that people can bring up the underperforming ones to the level of the over performing ones.
- More traffic:
Since you will have a high CTR, Google will feel that your ads are relevant and show them more often. It will result in more traffic on your website or landing page. Engaging visitors by offering them value in exchange for their visit is essential. QSO is the only way to increase your Quality Score for Google AdWords.
The higher your QS is, the cheaper you can advertise on Google without getting penalized. The easiest way to get started with QSO is by creating a positive ‘picture’ of how you browse and click on ads across the web using browser cookies containing what the industry calls pay-per-click (PPC) interest profiles (better known as cookies).
As a rule of thumb, the higher your Quality Score is, the cheaper it is to advertise on Google. It is because QSO works by getting you more clicks and leads. Ultimately, QSO increases your ROI (Return On Investment), which is why it’s so important.