I love Atlantic Fashion Week, I think it’s a great time for everyone in the industry to get together and talk shop. I love seeing what the designers send down the runway, and I also love catching up with the folks from out of town.
This year Atlantic Fashion Week fell smack dab in the middle of a move, and renovations for me, so it was a little bonkers to say the least. I manged to pull myself together (paint in hair and all), and I made it out to both shows.
There’s something to be said about the creativity and ingenuity that goes into creating a collection. For me the bold are rewarded, and I love anything that pushes boundaries and makes me think. The biggest thing for me when attending events like these is when I see things I haven’t seen before. One my biggest pet peeves about attending fashion shows is when I see a repeat piece on the runway. In all honesty I lose interest immediately; I have an amazing memory for this kind of stuff, and so I instantly disengage with the collection. I understand that this a bit of a challenge for local designers, but let me tell you it’s worth it.
As well I like to see a little bit a consistency when it comes to the line; I feel like it’s equally as important for each piece to stand alone as well as fit together as whole with the entire collection. I strongly dislike the word flow, but I do think fluidity is very important when sending pieces down the runway. The following three collections really hit the mark for me, and I was definitely impressed. The pieces were fun, clever, well made, and above all else interesting. Well done everyone.
CLEVER AND CLUELESS
Clever and Clueless is a ready-to-wear street wear label for men and women that is driven by trends and focused on contributing to a bold lifestyle that inspires our customers to be the coolest in the room.
Clever and Clueless stand by the unique design philosophy of wearing what you want and being carefree with fashion. The pieces combine soft and hard edges to create feminine garments with bold attitude.
Find Clever And Clueless
https://www.facebook.com/cleverandclueless
ASHLEY READING
Ashley Reading: Ready to Wear, is a contemporary women’s wear fashion label currently based out of Halifax, Nova Scotia. The product line features a wide variety of items from clothing to accessories that appeal to the fashion forward woman that is, bold, modern, and fashion forward. As a company that produces all of its products in Canada Ashley is proud to offer consumers high quality, designer product that is ethically made.
Find Ashley:
Facebook: https://www.facebook.com/ashleyreadingrtw
Twitter: https://twitter.com/RTWbyAshley
Instagram: http://instagram.com/ashleyreadingrtw
MO HANDAHU – CLUTCH CULTURE
Clutch Culture is the lovechild of diverse colours and rich prints that come together to create a very unique collection of clutch purses. Fabrics have no boundaries when it comes to texture, color and print, which gives us a platform to experiment and find effortless ways to match different fabrics. This and a desperate need of self expression through this timeless accessory has birthed the brand. Clutch Culture Fall/Winter 2014 featured the signature clutch, as well as her debut of the brand’s first men’s collection. All pieces are designed and handmade by Mo Handahu.
Find Mo
Facebook: https://www.facebook.com/ClutchCultureGroup
Blog: http://www.lion-hunter.com/blog/
Great work everyone! Stay tuned for more photos from AFW coming soon!
xx
Short Presents
*Photos c/o Brent McCombs Alter Ego Photography
