Breast Cancer Awareness month – October – has wrapped up, but it’s never too late to show your support! It’s great to see brands that we know and love genuinely giving back in one way or another. Cashmere bathroom tissue has always been a brand that leads by example. Cashmere has supported the Canadian Breast Cancer Foundation through its annual White Cashmere Collection fashion show for nearly a decade.

 This year the brand even found a way to incorporate sustainability into the fashion show that gives back by featuring a children’s dress crafted from Cashmere EnviroCare – 100% recycled and 100% soft bathroom tissue! Not only was this a first by including a children’s dress, but it was a first by including EnviroCare, Canada’s first line of premium 100% recycled tissue products.

Cashmere is encouraging all of us to visit Facebook.com/Cashmere and vote for our favourite dress. For each vote, Cashmere will donate $1 for each vote, up to $10,000, in the winning designer’s name to the Canadian Breast Cancer Foundation.

 Need another incentive to vote?

As a mom, I recognize the importance of making environmentally responsible decisions for my family – and every little bit helps, which is why I turn to using 100% recycled tissue and paper products (that doesn’t cost anymore!) like Cashmere EnviroCare bathroom tissue, SpongeTowels EnviroCare paper towels and Scotties EnviroCare facial tissue.  Support Breast Cancer Awareness month and cast your vote here: facebook.com/cashmere or cashmere.ca.

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