This past Saturday, May 12th, franchisees, staff and thousands of volunteers at 450 M&M Meat Shops locations across Canada joined together to raise $1,546,000 for the Crohn’s and Colitis Foundation of Canada (CCFC).
Supporters from coast to coast lined up to celebrate M&M Meat Shops Charity BBQ Day and raise funds to support vital research to find a cure for Crohn’s disease and ulcerative colitis, also known as inflammatory bowel disease (IBD). To date, M&M Meat Shops’ franchisees, customers and volunteers have raised more than $23.1 million for this worthy cause.
Saturday marked the 24th annual M&M Meat Shops Charity BBQ Day and Canadians enjoyed thousands of hamburgers, hot dogs and ice cream bars in support of the CCFC. Every cent raised goes directly to CCFC research to help find a cure for IBD, a disease that affects more than 200,000 Canadian men, women and children.
This year, M&M Meat Shops Charity BBQ Day was pleased to have 12-year-old Landon Lafond as a CCFC representative for the event. Landon understands all too well what it’s like to live with IBD: “I was diagnosed with Crohn’s disease three years ago,” says Landon. “I love to volunteer and have been proud to help raise money for Crohn’s and colitis research by helping out at M&M Meat Shops Charity BBQ Day, as well as participating in CCFC’s Gutsy Walk. M&M Meat Shops Charity BBQ Day is an important way to raise money and awareness for Crohn’s disease and ulcerative colitis, and hopefully, help kids like me feel better.”
Cooking for a Cure
“Once again, Canadians demonstrated incredible support for Charity BBQ Day, raising more than $1.5 million in a single day for CCFC,” says Mac Voisin, Founder and Chairman of M&M Meat Sshops. “Our sincere thank you to everyone who helped to make the 24th annual Charity BBQ Day a huge success.”
Voisin believes this amazing feat could not have been accomplished without the help of thousands of volunteers and dedicated M&M Meat Shops franchisees, who tirelessly facilitated BBQs and promoted the event in their local communities across the country.
“On behalf of the CCFC and the thousands of persons living with IBD across Canada, we are grateful to M&M Meat Shops for their continued support and commitment to our search for a cure,” says CCFC Chief Executive Officer Dr. Kevin W. Glasgow, MD. “Contributions from the M&M Meat Shops Charity BBQ Day have funded many important developments in Canadian research, including: establishing the CCFC IBD Research Institute; launching the landmark GEM project looking at the Genetic, Environmental and Microbial factors contributing to the onset of Crohn’s disease; and helping our Canadian researchers to become world-recognized leaders in the search for the cure.”
A Kitchener-based business, M&M Meat Shops opened its first store in 1980. Over the past 30 years, the chain has grown to more than 450 locations across Canada. M&M Meat Shops offers hundreds of meal ideas for today’s busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com.
Crohn’s and Colitis Foundation of Canada (CCFC) is a volunteer-based, registered national charity dedicated to finding the cure for Crohn’s disease and ulcerative colitis. The Foundation is also committed to educating IBD patients, their families, health professionals and the general public about the diseases. For more information about CCFC, please visit www.ccfc.ca.