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MADD Canada kicked off the 31st annual Project Red Ribbon sober driving campaign

DSC_2379_wmVia RCMP:  “Today in Halifax, MADD Canada kicked off the 31st annual Project Red Ribbon sober driving campaign with educational checkpoints on the MacDonald Bridge.

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Every holiday season, MADD Canada aims to raise awareness about the risks and consequences of driving impaired by alcohol, cannabis or any other substance that impairs one’s ability to drive. Keeping Nova Scotia roads safe continues to be one of our provincial priorities, which is why we are proud to support this important campaign.

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The red ribbon is used as a symbol of commitment to always drive sober. The ribbons also serve as a powerful tribute to the thousands of Canadians killed and injured in crashes involving alcohol and/or drugs each year.

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With the holiday season around the corner, remember to always make a sober ride home your priority. For more information, visit https://madd.ca/pages/madd-canada-and-special-guests-launch-2018-project-red-ribbon-sober-driving-campaign/”

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Source : Release / RCMP

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