In a brilliant attempt at differentiation, American ad agency Boone Oakley (BooneOakley.com) scrapped its traditional website and is instead using a YouTube video as its homepage.
Utilizing YouTube tags and annotations, the company did not only succeed in engaging its website visitors in a very unique way, but it was also able to gain tremendous viral reach as the new site/video propelled it to being one of the top five viral videos on the internet for the week of June 12-19 (Viral Blog rankings).
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