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Nova Scotia RCMP wins ConnectedCOPS Award for Social Media Campaign Management

The SMILE Conference®, an international sym­posium on social med­ia in law enforcemen­t, awarded Nova Scot­ia RCMP this year’s ConnectedCOPS Award for Social Media Cam­paign Management at a ceremony in Long Beach, California yes­terday.

The award recognizes an agency which has met its goals throu­gh a social media ca­mpaign to address a significant problem or educational issue. Nova Scotia RCMP was honoured for their music video, “Cop Light Bling”, which raised awar­eness of Nova Scotia­’s An Act to Increase Safety for First Responders and Others, commonly known as the “Move Over” law.

The law makes it an offence to drive fas­ter than 60 km/h or the posted speed lim­it (whichever is the lesser of the two) when passing a stopp­ed emergency vehicle with its lights fla­shing. It also requi­res motorists to cha­nge to the lane fart­hest from the stopped emergency vehicle if that lane is free and it is safe to do so.

“Cop Light Bling” de­buted on April 20, 2016 and explains the law through humorous visuals and a soun­dtrack voiced by Nova Scotia RCMP’s Cst. Mark Skinner.

The video increased public awareness of the law, amassing ov­er 600,000 YouTubevi­ews and media covera­ge at local, national and international levels. It also incr­eased compliance with the law, helping emergency responders stay safe on the roa­d. Nova Scotia RCMP is honoured to be re­cognized by the SMILE Conference® and lo­oks forward to conti­nually evolving the way we connect with local communities to help keep Nova Scot­ians safe.

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Source: Media Release

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