There's going to be a lot of happy customers at the NSLC in the New Year. At a press conference this morning, CEO Bret Mitchell announced that the Nova Scotia Liquor Corporation will begin accepting Air Miles as of February 20, 2012. The move is part of the company's five-year strategic plan to offer a better customer experience in their stores.
Read the full media release here: http://www.mynslc.com/Documents/News%20Releases/2011/Customer%20Insights%20News%20Release%20-%20Final.pdf
Think of all the points we'll earn! 😉