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The Pomegranate Phone: Not Available In Stores Near You

Local blogger Issmat A. M. Al-Akhali has a really nice article about the NS Government’s latest “Come To Life” tourism campaign, centering around a fictional cellular phone.  There’s been lots of commentary on this from both sides of the fence.  What do you think? A clever campaign, or another misstep in Nova Scotia’s failing tourism strategy?

Check out the article, here.

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